Spanish Prime Minister Pedro Sanches Is No Content About UN Tourism
The UN Tourism Secretary, General Zurab Pololikashvili, is not well liked by Spanish Prime Minister Pedro Sánchez Pérez-Castjeón, which has led the Roc to consider switching the host nation from Spain to the UN-affiliated organization.
This was private information provided by a senior official who was acquainted with UNWTO, UN Tourism, and the relation between the Government of Spain and General Zurab Pololikashvili, the UN commerce secretary.
This time, the customary concoction that is served at the continued FITUR trade show in Madrid, which is hosted by the UNWTO and its network nation Spain, did not take place.
Prior to COVID, ties between UNWTO and Spain saw better days:
Spain is prepared to set the standard for reviving hospitality.
Professor Geoffrey Lipman, a former UNWTO Assistant Secretary General, said,” This is good,” in response to the name change that UN WTO had announced. UNWTO’s new brand is then UN Tourism.
Why change the name, and why now? asked eTurboNews, a well-known past tourism minister who was in charge of the UNWTO Executive Council in the past. Is requesting the Secretary-General’s next term a tactic?
The former secretary was making reference to General Zurab Pololikashvili, the UN Tourism Secretary, who was able to work for a second term—or, better yet, for the first—at the most recent UNWTO General Assembly in Uzbekistan.
The way it is perceived is unaffected by the name shift. The distinction is made by the leaders. Alain St. Ange, a previous UNWTO Secretary General and Minister of Tourism for the Seychelles, made this remark.
Dr. Walter Mzembi, a former member and longtime commerce secretary for Zimbabwe, said:” Okay, that’s fascinating.” What is the importance of christening an word when it has always been UN Tourism? The caliber of the job remains unchanged.
His viewpoint is consistent with what some people who are familiar with the second name change for the United Nations-affiliated organization in charge of hospitality have said.
A change of name is simply a change in one’s attire, no their behavior. A new personality, a non-partisan perspective, and restructuring that considers all elements of communities and states are necessary for worldwide tourism. Faouzou Déme Héros International Travel Agency, Senegal
The African Travel Commission’s head, Happy George, observed that this was the business” second name change. It all began when the XIVth World Tourist Conference of the International Union of Official Travel Organizations ( IUOTO ) was held in Manila from November 18 to 26, 1959. It took 17 years for the World Tourism Organization ( WTN) to become the UNWTO. The dilemma with the World Trade Organization had to be cleared up.
European tourism expert and World Tourism Directory editor questioned whether this may cause the FAO, World Health Organization, and UNICEF to even change their names to “UN Food and Agriculture” and” United Children.”
The high-priced Interbrand agency, the branding firm UNWTO hired to help the change, would benefit greatly from this if it occurred. UNWTO was little more in debt and could afford this re-branding price because of a kind Saudi Tourism Minister.
In a press release released on Tuesday during the ongoing FITUR go present in Madrid, UN Tourism stated the following:
Press release from UN Tourism explaining the UNWTO’s title change
Today, the World Tourism Organization ( UNWTO ) enters a new era under the new name and moniker UN Tourism. The Organization drives social and economic change to ensure that “people and planet” are always at the center of attention with this innovative product, reaffirming its position as the United Nations ‘ specific tourism bureau and the world’s leader in tourism growth.
From inside UNWTO office, a desperate petition
UN Tourism hired Interbrand, the top international brand agency, to help it achieve this objective. Interbrand was successful in creating a new physical identity and brand tale for the Organization’s revitalized hospitality perspective.
In order to do this, the Organization had to change its name from UNWTO to UN Tourism. A new company narrative was painstakingly created at the same time, one that perfectly reflects UN Tourism’s main goal and priorities. The UN’s role as a global moral organization, the idea of bringing people together globally, and the ideas of proactivity and movement serve as the central themes of this story.
By avoiding acronyms, UN Tourism takes a more friendly approach and capitalizes on its advantages: tourism is based on an easy-to-understand idea for everyone, and the “UN” stands for authority. The Organization’s participation has approved of this shift, demonstrating its unanimity in supporting the significant change and transformation of UN Tourism in recent years as it has grown more adaptable, visible, and in touch with its Member States, companions and the industry as a whole.
With 160 Member States and hundreds of private sector affiliates, UN Tourism has regional offices in Nara ( Japan ), Asia &, Pacific, Riyadh ( Saudi Arabia ) for the Middle East, and Africa ( Morocco ) in the future. According to the UN’s 2030 Agenda for Sustainable Development and its 17 Global Goals, its top priority is to encourage commerce for sustainable growth. In addition to identifying skills drives development and accelerating tourism climate action and sustainability, UN Tourism also supports good jobs in the industry and promotes high-quality education.
Member States- both as beneficiaries of its service, assistance, and active participants in the Organization’s Work Program.
People whose lives are thriving as a result of tourism’s economic empowerment, particularly tourists and local societies.
Organizations from the personal, semi-private, and public sectors are all involved in UN Tourism’s work, including its events, products, data and insights.
According to Zurab Pololikashvili, Secretary-General of UN Tourism, the hospitality industry, like many other industries, needs to change in order to act as a motivator for global growth as society develops. The basic objectives of UN Tourism are to improve people’s well-being, protect the environment, promote economic growth, and promote worldwide harmony. The business assumes the responsibility of leading a resilient power that many economies today rely on.
The organization is entering a major innovative phase with the transition from UNWTO to UN Tourism, according to Borja Borrero, senior producer at Interbrand. Numerous benefits of the revised terminology include clarity, improved comprehension, legibility, and memorability. Additionally, it clarifies the company’s sphere of influence within the world hospitality sector. The brand’s new components serve as the cornerstones of a unique and exclusive image that is strong, relatable, and relevant for varying audiences.
The new company expression expands into a reimagined physical discourse in addition to being limited to terms and messages. Starting with its logo, UN Tourism has a fresh design speech. The new motto,” Bringing the world closer,” is what motivates the idea of a Pangea sculpting an actual human figure. The Organization’s attention on the dynamic nature of hospitality and putting people initially is reflected in this stark change from the previous global symbols.
The whole visible program, which is now based on a network of physical coordinates to assist users in navigating the brand’s touchpoints, both offline and online, such as events, business, reports, social media channels, and campaigns, has been revamped in addition to the symbol. With the help of this technique, a vast array of components—including images, styles, colors, and pictograms—can be customized to fit the needs of social media campaigns, events, posts, or videos.
Over the coming months, the new brand will eventually be adopted at all UN Tourism touchpoints. It will start with online channels like the website, social media accounts, and newsletters, then move on to bodily locations like offices and events, as well as components like reports and stationery.
SOURCE: Pedro Sanches, the prime minister of Spain, is no pleased, according to UN Tourism: eTurboNews
