Sentosa debuts at IMEX Frankfurt 2018 with unconventional MICE experiences

Sentosa, Singapore’s leading leisure destination, will make its debut at IMEX Frankfurt 2018 to expand its outreach to MICE travellers globally, with the island-in-the-city set to offer trade visitors and event organisers a unique range of customised business – and leisure – experiences!

A popular tropical island that already attracts some 19 million tourists, business travellers and locals annually, Sentosa’s entry into IMEX is part of its push to extend its popularity beyond traditional regional markets, so as to welcome more guests from its long-haul markets such as Europe, America and Oceania.

Spanning some 500 hectares, Sentosa is home to more than 30 themed attractions, some 200 food & beverage and retail outlets, 15 hotels with more than 3,000 rooms, a mega integrated resort, two premier 18-hole golf courses, golden sandy beaches and more, making the island the perfect destination for business travellers looking for unconventional MICE experiences.

The island’s array of offerings, for instance, include Universal Studios Singapore™; AJ Hackett Sentosa; Madame Tussauds Singapore; Shangri-La’s Rasa Sentosa Resort & Spa Singapore; Le Méridien Singapore, Sentosa; Sofitel Singapore Sentosa Resort & Spa; W Singapore Sentosa Cove; Sentosa Golf Club; ONE°15 Marina Club and more, such as three new hotels in 2019.

Leading Sentosa to IMEX Frankfurt 2018 is Mr Quek Swee Kuan, Chief Executive Officer of Sentosa Development Corporation (SDC), which manages and oversees the development of the island. He said: “We are very excited to be making our debut at IMEX Frankfurt 2018, which provides us with a global platform to showcase Sentosa as the ultimate MICE destination. Thanks to our diverse array of offerings, their close proximity to one another on one island, and our strategic partnership with our island business partners, we are a place manager that strings together an unconventional MICE experience that cannot be easily replicated elsewhere on mainland Singapore or in the region. Sentosa’s ability to offer a holistic one-stop MICE solution has made it extremely attractive for Destination Marketing Companies (DMCs) and event organisers worldwide. We look forward to welcoming more business and leisure travellers to Sentosa.”