Influential tourism industry experts to speak at Africa Tourism Leadership Forum

Influential tourism industry experts to speak at Africa Tourism Leadership Forum

The upcoming Africa Tourism Leadership Forum (ATLF) and Awards is a dedicated Pan-African private-public sector comprehensive tourism forum and is supported by the African Tourism Board (ATF). Taking place at the Accra International Conference Centre (AICC), Ghana on August 30 and 31, 2018, the Forum’s insightful program focuses on innovative approaches to leveraging business and policy-critical opportunities available to Africa’s travel and tourism stakeholders.

The organizers and the host institution, Ghana Tourism Authority, are pleased to announce the confirmation of other speakers at the forum, who are a mix of academic and industry experts to share practical insights, experiences and knowledge. They include Tim Harris, CEO of Wesgro, South Africa, Aaron Munetsi, General Manager of South Africa Airways, Africa and Middle East, Professor Dimitrios Buhalis of Bournemouth University, Jacinta Nzioka, Marketing Director of Kenya Tourism Board, Rosette Rugamba, Managing Director of Songa Africa and Dr. Kobby Mensah of the University of Ghana Business School.

The sessions will focus on global industry best practices, progressive policy-making, industry trends and innovation. These will be preceded by Masterclass on Sustainable Tourism Product Development – Leisure and Business Tourism/Events on 30 August, led by Professor Novelli of University of Brighton. Attendees including policy-makers, business leaders and entrepreneurs will gain from these through learning, networking and creating new business linkages. Dr. Kobby Mensah, an expert in Tourism Marketing at the University of Ghana Business School (UGBS) notes that “the ATLF underpins Africa’s role in world tourism, and most significantly signals the continent’s new development paradigm spearheaded by tourism.”

Professor Dimitrios Buhalis, Head of the Department of Tourism and Hospitality at Bournemouth University, also observes that Africa has a fantastic potential for growth and development given the uniqueness of its unexplored tourism assets. According to Professor Buhalis “this opportunity should be explored to attract investments to improve infrastructure, transportation networks and connectivity towards better quality of life for local communities.” The two-day program has themes reflecting progressive policy-making, enhanced intra-Africa travel, diversification of economies through tourism, innovation, quality standards and tourism infrastructure development and Private-Public Partnerships. “I believe the Forum is an excellent platform for policy makers, industry leaders and knowledge creators to kick start the process in a bottom up approach by bringing together synergies between different players, celebrating unity and building bridges. I am excited to be contributing,” adds Buhalis.

Register at: to attend, access full program and awards nomination form. For further information, contact Ms. Nozipho Dlamini at:
[email protected] or call on +27 11 037 0332.

The Africa Tourism Leadership Forum (ATLF) is a Pan-African dialogue platform that brings together key stakeholders from Africa’s travel, tourism, hospitality and aviation sectors. It aims to provide continental platform for networking, sharing insights and devising strategies for sustainable travel and tourism development across the continent. It also focuses on enhancement of Africa’s brand equity. It is the first of its kind and will promote tourism as a major sustainable development pillar.

The Forum is being hosted by the Ghana Tourism Authority (GTA) under the auspices of the Ghana Ministry of Tourism, Arts and Culture, the event will take place on August 30 and 31, 2018 at the Accra International Convention Centre, Ghana.