Hawaii overtourism: The reality

Hawaii overtourism: The reality

Frank Haas is the President of Marketing Management, a consultancy focused on travel and tourism in Hawaii and internationally. Haas is the former Dean and currently lectures at Kapi‘olani Community College’s Hospitality program. His experience includes executive positions in higher education, tourism and hospitality, food service, advertising, and high technology.

Haas served as Vice President and Director of Marketing for the Hawaii Tourism Authority (HTA) and was responsible for $50 million in marketing contracts for leisure and business travel, sports and convention marketing and was part of the team that developed the “2005-15 Tourism Strategic Plan.” The plan was somewhat ignored by HTA management because they did not believe they had the authority to implement the complete “mosaic” of action elements which needed to be performed simultaneously in order for the plan to function.

Frank knows the HTA literally “inside out” and for the past several months he has been actively enlisting support for his proposed changes to where and how HTA spends its $100+ million annual budget.

During a February 2018, Hawai`i State House & Senate hearing delving into the latest highly-critical HTA audit (there have been several such audits), “State Auditor Les Kondo questioned the need for the Hawaii Tourism Authority’s exemption from the state procurement code.”

Read the full article at hawaiinews.online.