His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, officially inaugurated Arabian Travel Market (ATM) 2018 today, marking the start of the 25th edition of the show.

He was joined by Nick Pilbream, Divisional Director, Reed Travel Exhibitions, and other VIPs who embarked on a tour of the exhibition as the four-day industry showcase got underway.

This year’s show, which is taking place at Dubai World Trade Centre from 22-25 April 2018, has more than 400 main stand holders with representation from over 150 countries. With more than 40,000 visitors expected to attend, ATM 2018 will showcase over 2,500 exhibiting companies – of these, 100 will be making their show debut – and 65 national pavilions.

Celebrating its 25th year, ATM 2018 has adopted Responsible Tourism – including sustainable travel trends – as its main theme and this will be integrated across all show verticals and activities.

eTurboNews is a media partner of ATM.

Arabian Travel Market (ATM) is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2017 attracted almost 40,000 industry professionals, agreeing deals worth US$2.5bn over the four days. The 24th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre, making it the largest ATM in its 24-year history.  www.arabiantravelmarketwtm.com Next event 22-25 April 2018 – Dubai.