Lovers in Barbados Tourism with PGATour
Barbados Tourism will participate in PGA TOUR events through online activations, innovative content, and the agreement through 2027. Barbados will become a premier location for organization, entertainment, and leisure thanks to the partnership.
According to Brian Oliver, PGA TOUR executive vice president, Business Partnerships,” We are happy to welcome Barbados Tourism into our golf journey home as an Official Marketing Partner and present our players and fans to this rich culture.” Barbados is home to some of the best golf courses in the Caribbean, and we are eager to expand our fan base by showcasing the area as a top holiday destination.
Seven top-tier golf training can be found on the island, including Westmoreland, Apes Hill, Barbados, Rockley, Sandy Lane Old Nine, Sand Lane Country Club, and Sandy Lee Green Monkey Golf Course.
At several PGA Tour events, BTMI will focus its marketing efforts on these golf courses.
In the past, Sandy Lane Resort in Barbados served as the venue for the World Golf Championships-Barbados World Cup. The German group, led by Bernhard Langer and Marcel Siem, defeated Colin Montgomerie and Marc Warren of Scotland in the first postseason opening to claim the 52nd total championship.
According to Shelly Williams, head of Barbados Tourism Marketing Inc.,” We are glad to be the first area in the Eastern Caribbean to have this kind of relationship with the PGA TOUR brand.”” This collaboration marks a major milestone in our continuing efforts to demonstrate to the world that barbados is an elite luxury sporting destination.” Through the renowned system of professional golf, I am convinced that this high-level partnership will connect the destination’s profile with international fans and sports enthusiasts.
Williams continued by saying that this collaboration will more connect Barbados to the highest-valued leisure and business sports audience worldwide, which will have a positive economic impact on the island’s tourism sector.
Barbados Tourism Partners with PGA Tour SOURCE: eTurboNews |ETN
