First time ever in Asia: Madhya Pradesh Tourism successfully hosted AdventureNext India
An international event specialized in Adventure travel, one of its kinds in ASIA, successfully concluded by MP tourism from December 4-5, 2018 at the new International Convention Centre – Minto Hall in Bhopal, Madhya Pradesh, India. It focused on adventure tourism by combining marketplace (chowk Bazar), meetings, networking opportunities, inspirational speakers and educational sessions together for national attendees as well as delegations from aboard.
The successful convention was witnessed by nearly 200 attendees including global buyers, international/national media representatives, sellers and office bearers of the Adventure Tour Operators Association and hotels, hospitality and tour operators who came to expand their knowledge spectrum and itinerary offerings. To grace the event, Hon’ble Suman Billa- Joint Secretary, Ministry of Tourism and Swadesh Kumar- President of ATOAI and Akshay Kumar- Chairman of Adventure NEXT committee were also present.
(Left to right) Hari Ranjan Rao (IAS), (Principal Secretary Tourism and MD, MPTB) and Suman Billa (Joint Secretary, Ministry of tourism, Government of India)
Speaking on the occasion, Hon’ble Hari Ranjan Rao (IAS), Principal Secretary Tourism and Managing director, Madhya Pradesh Tourism Board said: “Madhya Pradesh is truly honored and privileged for being the ever first host of AdventureNext in Asia. We thank ATTA and all the respected international buyers, felicitators, media and national delegates who came together to make this event a grand success. The AdventureNext not only brought together the networking sessions but it also gave a unique definition to the hidden treasures of adventure tourism in India. With this we focus to promote the adventure travel aspect with full pace in Madhya Pradesh as well.”
Speaking on the same, Shannon Stowell, CEO, AdventureNext, Adventure Travel Trade Association said: “We were honored and proud to present the world AdventureNext’18 with MP tourism. The extraordinary variety of adventure travel Madhya Pradesh preserves is worth experiencing. Adventure NEXT captured India’s religious heritage, mythological, historical, wildlife, and beautiful architectural spots clubbed with physical activities and journals for the attendees. This is just the beginning, ATTA also plans to introduce more tours which are adventure driven, panning across the unexplored exploratory destinations of India.”
The two-day long event encapsulated the theme “Pulse of Tomorrow” indulging delegates to explore future-driven business opportunities from Madhya Pradesh, the heart of incredible India. The indulgent agenda featured trending topics such as economics of wildlife tourism and immersive technology while the educational workshops like traditional Gond Art show kept attendees engaged. For the prestigious event, the cultural programs included performances of popular Indian dances- Bharat Natyam, Mohini Attam, tribal folk dances.
Madhya Pradesh will also be conducting pre and post familiarization trips to various destinations, believing that the tour will captivate the hearts and imagination of every traveler and immerse their senses in the heart of Incredible India.