Davos goes Bürgenstock: World Economic Forum Style
It came as a big surprise to everyone in Davos – The World Economic Forum (WEF). Yes, the WEF 2021 will be hosted at Bürgenstock, 500 meters above Lake Lucerne in Switzerland. The hoteliers were informed by letter of this upcoming global event.
About 2 weeks ago, it was announced that the World Economic Forum, which normally takes place in Davos in January (for 50 years), will change its location and timing next year. In addition to Bürgenstock, Switzerland’s Ticino was also discussed as an alternative venue.
Last week, the organizers of the World Economic Forum
announced that the 2021 International
Annual Meeting will be held at Bürgenstock from May 18-21, 2021
In its statement announcing the planned move to Lake Lucerne, the WEF Forum acknowledged the continued uncertainty over whether COVID-19 will have abated sufficiently for its planned discussions to happen on “The Great Reset.”
A statement read:
“The meeting will take place as long as all conditions are in place to guarantee the health and safety of participants and the host community.”
The forum still plans to hold digital-only “Davos Dialogues”
in January, at which global leaders will virtually “share their views on the
state of the world in 2021.” It added that on Wednesday it hoped to be back in
the Swiss mountains for its 2022 annual meeting.
The Swiss Air Force is responsible for monitoring and
securing airspace, which is equipped with Super Puma helicopters, F/A-18 jets,
mobile radar stations, and infrared cameras. “Drone repellent” is
also used. For the security measurements, the Swiss army and Swiss Police
Departments are deploying a cadre of nearly 10,000 soldiers and police
officers.
With the cost of air space surveillance and protection
service around the clock for 10 consecutive days amounting to 32 million Swiss francs, plus
additional security costs of 9 million Swiss francs, the security expenses for
the WEF are jointly being provided by the Confederation, the canton, the
municipality, and the WEF.
But Davos will bring millions in revenue as historically
tabulated by the WEF on its effect on the local economy. According to a study
by the University of St. Gallen, the WEF generated sales of 94 million Swiss
francs in Switzerland in 2017.
At the 2018 annual meeting, more than 3,000 participants
from nearly 110 countries participated in over 400 sessions. Participation
included more than 340 public figures, including more than 70 heads of State
and Government along with 45 CEOs of international enterprises and
organizations, 230 media representatives, and almost 40 cultural leaders.
For Lucerne and the entire region of Central Switzerland,
WEF 2021 could bring a real great reset in tourism as numbers of overnight
stays of foreign guests dropped by 69 percent in 2020. Due to travel restrictions
in particular, guests from overseas have not only stayed away from
Switzerland but mostly out of Europe
altogether.
There were virtually no more travelers to Switzerland from
the USA, China, and other Asian countries, which means a decline of guests from
these countries of nearly 90 percent.
This is in strong contrast to the record year 2019 when
American tourists dominated at 45 percent of all overseas arrivals.
However, Lucerne has a spectacular Congress Center adjacent
to the railway station of Lucerne. The Lucerne Cultural and Convention Centre
(KKL) which is right in front of Lake Lucerne is a perfect venue and provides
space for a new “keeping distance” format for conferences.
Lucerne also offers a shorter direct train connection to
Zurich airport and is just one hour away.
“The WEF annual meeting on the Bürgenberg is a
knighthood for the Bürgenstock Resort, the canton of Nidwalden, the city of
Lucerne, and the region of Lake Lucerne as a special conference and meeting destination.
It focuses on our emerging and innovative tourism and economic area. We would
like to thank all the official bodies that make it possible to hold this
conference of the highest international reputation under high security
conditions,” said Robert P. Herr, General Manager of the Bürgenstock
Resort, after announcing the WEF’s dates for next year.
The Bürgenstock Resort is owned by Katara Hospitality, Qatar
Holding LLC, which was founded by the Qatar Investment Authority (QIA).
The famous historic Swiss resort icon of Bürgenstock founded
in 1873, where once Audrey Hepburn and Sophia Loren got married, has been
reshaped completely for over US$ 700 million (maybe more).
The resort on the Bürgenberg is completely car-free and
comprises 30 buildings. These include 4 hotels ranging from standard to 3-5
star superior and offering a total of 383 rooms and suites, and of course, with
a conference center.
With a cautious and optimistic outlook on the 500 delegates that
will be attending the 2021 event, the WEF is already thinking of a “reset” of 1,500
delegates.
And, of course, Davos will be back in Davos in 2022. But who
knows?
The WEF was founded in 1971 by Klaus Schwab, a business
professor at the University of Geneva.
First named the European Management Forum, it changed its
name to the World Economic Forum in 1987 and sought to broaden its vision to
include providing a platform for resolving international conflicts. The WEF is
celebrating its 50th anniversary this year –
leaving many conflicts
unresolved.
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