African Tourism Board: Soft launch launch at World Travel Market

African Tourism Board: Soft launch launch at World Travel Market

African Tourism Board announces their first soft launch meeting during World Travel Market (WTM) in London. The first ever public meeting of the African Tourism Board is set for Monday, November 5, 14.00h during the World Travel Market in London at Excel, North Gallery Room 4

Invited are private stakeholders, VIP’s, government officials and media. The meeting is sponsored by Reed Expo, the organizer of WTM.

Where Africa becomes one destination is the mission of the newly found organization. The official launch event will be announced at this meeting in London.

Founded in 2018, the African Tourism Board an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from the African region. The Association provides aligned advocacy, insightful research, and innovative events to its members.

  •  In partnership with private and public sector members, African Tourism Board (ATB) enhances the sustainable growth, value, and quality of travel and tourism to-from-and-within Africa.
  • The Association provides leadership and counsel on an individual and collective basis to its member organizations.
  • The Association is expanding on opportunities for marketing, public relations, investments, branding, promoting and establishing niche markets.

Friends of Africa attending WTM are invited to register for the meeting. At this time several ministers, VIP’s and stakeholders from Africa or from around the world in doing business in Africa or to invest in tourism activities have registered along with media friend.

Click here to register.










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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.