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On the final day of the International Hotel & Restaurant Association (IH&RA) Annual Congress in Hangzhou, China an MOU was signed between IHRA and SUNx – Strong Universal Network. The agreement focuses on climate resilience and sustainable development generally., as well as specifically advancing Maurice Strong Legacy Scholarships and the Emeraude green quality program.
Ghassan Aidi, President of IH&RA – which is devoted to promoting and defending the interests of the hotel and restaurant industry worldwide said: “We are delighted to cooperate with SUNx to bring a sharper focus to our work to help Hotels and hospitality companies respond to the very real challenges of Climate Change Resilience. We share a common view that we need to make that shift now to maintain our quality service towards customers, while progressively strengthening sustainability standards.”
Professor Geoffrey Lipman, Co-founder of SUNx a legacy of the late Maurice Strong – sustainable development pioneer said: “We know that Climate Change is an eXistential threat that is already here and look forward to working with IH&RA to help hospitality companies understand the urgency of responding to the challenge. We believe that our concept of Impact-Travel, measured: green: 2050 proofed can be an important strategic change agent. In addition Maurice Strong Legacy scholarships for graduate trainees will be a CSR-fuelled vehicle for preparing for the fundamental change in course that climate resilience demands.”
The Strong Universal Network SUNx, is a program of the EU based, not for profit Green Growth and Travelism Institute, and a legacy to the late Maurice Strong – Sustainable Development Pioneer. Its goal is to promote Climate Resilient, Impact-Travel with good & bad effects measured and managed coherently: with Green Growth at the core and, 2050-proof in line with the Paris Accords and the W.E.F. 4th Industrial Revolution. www.sunprogram.com
The International Hotel & Restaurant Association (IH&RA) is the only international trade association exclusively devoted to promoting and defending the interests of the hotel and restaurant industry worldwide. It is a non-profit organization and is officially recognized by the United Nations. IH&RA monitors and lobbies all international agencies on behalf of the hospitality industry.
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