ITB Berlin, the world’s leading go industry show, is scheduled for March 5- 7, and acts as a platform for Boutique Group to” demonstrate its commitment to preserving Saudi Arabia’s prosperous heritage while redefining the luxury hospitality experience”, said the release.
Boutique Group is attending ITB Berlin as part of the Saudi Tourism Authority’s delegation, which was named” Best Exhibitor” in the Best of the Best category among 5, 500 exhibitors from 161 countries at the 2023 edition, according to the release.
This time, the group will interact with more than 90, 000 visitors representing 180 countries and regions to demonstrate its portfolio of historical and cultural palaces being transformed into ultra- luxury hotels.
Each house tells a unique history, from the classic Red Palace, the first practical building in the region that previously housed King Saud bin Abdulaziz Al- Saud, to the Aga Khan Award- winning Tuwaiq Palace designed by German architect Frei Otto, Buro Happold and Omrania stylistic and engineering firms.
Also, guests will learn about the famous Al Hamra Palace in Jeddah, built as a imperial palace for King Faisal bin Abdulaziz Al- Saud first and after serving as a guest palace.
Representing Boutique Group at the occasion, Chief Hospitality Officer Marco Franck said:” Boutique Group is happy to participate in ITB Berlin, showcasing the unprecedented generosity experiences we are creating in the Kingdom”.
” Our appearance at this occasion alongside the Saudi Tourism Authority underscores our dedication to promoting Saudi Arabia’s rich cultural heritage”.
He added:” We encourage visitors to visit us at ITB Berlin to discover the unique blend of tradition and modernity that identifies Boutique Group’s comfort kindness offering. As Saudi Arabia opens its doors to the world, we are happy to be at the frontline, highlighting the best the Kingdom has to offer. From a private standpoint, this represents an opportunity to build upon the amazing experience that have connected me to Saudi Arabia’s extraordinary transformation into a top luxury hospitality place”.
Saudi Arabia Heads to ITB Berlin
Owned by Saudi Arabia’s Public Investment Fund, Boutique Group supports the Ministry of Tourism and the Ministry of Culture’s objective to develop and promote the business, which is estimated to grow to$ 6 trillion in investment opportunities by 2030.
Visitors to Boutique Group’s hall at ITB Berlin may expect to learn about the party’s dedication to responsible and sustainable luxury hospitality, skills growth, and the Kingdom’s ambitious plans for economic growth.
For more information about Boutique Group, visit boutiquegroup.com.
SOURCE: Saudi Arabia Heritage to become Showcased at ITB Berlin BY: eTurboNews | eTN
ITB Berlin will showcase the identity of Saudi Arabia.
