GenAI is Then A Core Component of Tourism, according to ITB Berlin 2024.

Glenn Fogel, CEO of Booking Holdings, expressed strong support for the use of artificial intelligence during his conversation at ITB Berlin 2024. He presented his vision for using artificial knowledge in the tourism sector in the book Leadership, Innovation, and the Future of Travel at the festival’s Potential Lines area. Fogel cited the earlier practice of people going to travel agencies where their preferences were known and ideal offers could be made available. Moreover, the travel firm served as a contact in case of problems while traveling. According to Fogel, this level of personalized service is what GenAI ( generative artificial intelligence ) can provide, but on a more extensive scale because of the larger amount of data that is available.
In contrast to human-provided tips, GenAI offers consumers better advice. GenAI and its group of businesses are well-positioned to explore the future by utilizing clever payment methods for journey. The inclusion of an AI-powered vacation planner on GenAI’s booking.com platform is the first step in this direction. This journey planner makes use of artificial intelligence and builds on Booking.com’s existing machine learning models, which consistently recommend destinations and accommodations to millions of users everyday. The essential technical support is provided by Open AI’s ChatGPT. These advancements in conceptual AI, in Glenn Fogel’s opinion, improve their ongoing efforts to improve the user experience on their system.
Travelers have the ability to produce more particular inquiries as well as ask general, travel-related questions with this innovative tool. Guests may engage in real-time meetings with the AI Trip Planner, providing data about their particular needs, asking questions, and improving their queries, as stated by Booking. The tool is quickly offer new ideas. For example, the planner can provide details on possible locations, accommodations, and even create itineraries for cities, nations, or areas. The objective is to develop a single system that includes all possible go experiences, including payment options, and more intelligent answers.
ITB Berlin 2024: GenAI Is Now An Essential Piece of Tourism BY: eTurboNews | eTN