International executive Brigitte Hidalgo, with over 20 years of experience in tourism and digital marketplaces, will lead the content agenda of the global forum TIS2025 for tourism innovation.
TIS2025 will take place in Seville from October 22 to 24, bringing together over 400 international experts and 8,000 tourism professionals, and it has announced the appointment of Brigitte Hidalgo as the new director of the Tourism Innovation Global Summit, the international congress that sets the roadmap toward a smarter, more digital, and more sustainable tourism sector.
With over two decades of experience in the travel and hospitality industry—including 14 years leading digital marketplaces—Hidalgo has held senior executive positions such as CEO and COO of Weekendesk, where she led the company’s international expansion and the launch of new business lines. She began her career in hotel management, holding leadership roles at Sercotel Hotels and Husa Hotels, gaining solid operational and commercial experience in both independent hotels and hotel chains. In addition, she has worked closely with destinations and tourism boards in developing markets and go-to-market strategies.
Throughout her career, Hidalgo has led multicultural teams of over 150 people and has maintained a consistent focus on innovation, growth, and profitability, combining strategic vision with hands-on leadership.
As the new director of the Tourism Innovation Global Summit, Brigitte Hidalgo will be responsible for designing an agenda that tackles the most pressing and relevant issues for the future of tourism, including digitalization, sustainability, evolving traveler behaviors, and global industry challenges. “It is an honor to take on the role of director of the Tourism Innovation Global Summit, a forum that has become a catalyst for ideas, partnerships, and solutions for the tourism of tomorrow. My goal is to build a program that inspires, mobilizes, and provides practical tools to all players across the tourism value chain”, said Hidalgo.
TIS2025: technology, sustainability, and personalized experiences
Under the theme ‘Innovation in motion, tourism reimagined’, TIS2025 will bring together more than 8,000 professionals in Seville, attracted by a congress featuring over 400 international experts and an exhibition area where more than 200 companies will showcase innovative solutions in AI, data analytics, cybersecurity, 5G connectivity, augmented and virtual reality, among other key technologies.
The Tourism Innovation Global Summit agenda will be spread across five simultaneous auditoriums and eight vertical forums, aimed at professionals from tourist destinations, hospitality, transport, distribution channels, MICE, business travel, leisure, and culture. Key topics will include the use of AI to personalize experiences, robotics in tourism operations, new acquisition channels, inclusive technologies, and tools to improve both profitability and sustainability. TIS2025 will also host the Tourism Innovation Awards and the Touristech Startup Fest, events designed to promote innovation and collaboration between established companies and emerging entrepreneurs in the sector.
