Good Mood and Encouraging Outlook: The ITB Buyers Circle

At the world’s largest vacation trade show, the ITB Buyers Circle is of particular significance. This unique group every includes roughly 1, 000 carefully selected buyers who are primarily evaluated on their purchasing abilities. As a result, there is becoming more and more curious about the latest findings of the investigation conducted by ITB Berlin in nearby collaboration with Dr. Fried &amp, Partner, a Munich-based consulting firm.
The December 2023 round of the annual Global Travel Buyer Index, which took place in February of this year, was the focus of the following circular. A sizable portion of this year’s Buyers Circle’s participants were polled, leading to amazing revelations about the Circle’s eyeliner and the current economic climate.
The study sought to find out which primary source markets the participants mainly used to make their purchases. Nearly half of the respondents cited Europe as their main market, with Germany accounting for more than 25 %. Approximately 7 % of the total came from Asia, while North America made up about 5 % of the total.
Consumers were polled about the types of purchases they were making, and they had the option to select from several categories. Around 81 percent of people chose Hotels as their top class. At a 50 cent split between Activities &amp, Occasions, and DMC Services, each. Payments were also a common choice. About one-third of respondents mentioned flights, while 27 % were interested in cruise travel, and 17 % were involved in car rental services.
When questioned about how they felt about the state of the economy at the time, the ITB Clients Circle members expressed enthusiasm. The majority of interviewees reported that purchases have increased over the previous six months compared to last year’s similar period. But, between the first and second rounds of doubting, there was a slight decrease in this ratio. Among certain acquisitions, about 75 % stated that they had improved, while about 20 % stated that there had not been any shift. Moreover, the study examined the costs associated with placing orders, and more than 80 % of them reported an increase in revenue compared to the same period last month.
In all cases, the benefits from the previous six months were just as enthusiastic as the projections for the next six months were. According to their responses, roughly 75 % predicted a rise in order amount compared to the same period last month. Around 20 % of people anticipated no change, while a small portion anticipated a increases. Additionally, the majority of respondents predicted a rise in confirmed purchases, with over 75 % of respondents predicting the numbers to stay the same. This also applies to the overall cost of placing an order.
ITB Clients Circle: Upbeat Mood and Encouraging Outlook BY: eTurboNews | eTN