Concentrate on Travel Technology at ITB Berlin 2024
With the new style” Get Travel Systems to the Next Level,” the approaching ITB Berlin 2024 vacation trade show may offer the biggest platform to date for cutting-edge travel technology solutions. jointly.’ The very regarded eTravel Level will once again draw attention with a amazing lineup of panel, keynote speeches, and seminars. This event features representatives from more than 30 countries across five rooms.
It is not surprising that the Travel Technology category will once again hold a prominent place at ITB Berlin 2024, which runs from March 5 to March 7. The tourism industry has historically been driven by innovation and change.
Over 30 international companies will exhibit their cutting-edge goods and ideas at the travel trade show in five rooms, including Halls 5. 1, 6. 1, 7. 1, 8.1, and 10. 1, as before.
Established business figures and up-and-coming startups from all facets of the tech value chain will exhibit at the event. Amadeus, Sabre, Bewotec, ICEX Espaa, Business Iceland, and Business France are a few of the participating businesses. The Travel Tech Café and Travelport in Hall 5.1, as well as the Travel Lounge, are designated areas for tech enthusiasts to share information at the event.
The various activities are concluded by the varied schedule of activities taking place on the eTravel Level in Hall 6.1, which is now showcasing the cutting-edge AI and Digital Destination styles.
The ITB Berlin eTravel Stage: Learning from Travel Tech Professionals
The eTravel Step at the ITB Berlin Convention combines an idea factory and a think tank. It provides a setting for outstanding keynote speeches, captivating innings, and enlightening go technology panel discussions throughout the entire show. Attendees can anticipate a variety of thrilling highlights from famous travel tech experts. Here are a few of the highlights:
Tuesday, March 5, 11:15 a.m.
Lea Jordan, the moderator of” Beyond the Buzz: What Are the Key Technology Trends Shaping Travel” and a co-founder of the ITB Board of Experts, discusses travel technology trends with Mirja Sickel (VP Hospitality Distribution at Amadeus ) and Andy Washington ( general manager, EMEA at the Trip.com Group ) about what is merely hype and what can actually be accomplished.
Tuesday, March 5, 2:30 p.m.
At the panel titled” Hotel Technology Trends ( or Hypes )”? – Cutting the Noise ‘ provides insight into significant trends in the hospitality industry through conversations with moderator Lea Jordan, Kevin King ( CEO, Shiji International ), Xinxin Liu ( president of H World Group ), and other industry visionaries. Resort managers can successfully transition to the modern era by learning how to navigate the challenging world of hotel technology.
Global Travel Tech is sponsoring Day 1 of the eTravel Stage activities at the convention. Along with its partners Skyscanner, Amadeus, Expedia Group, and Booking.com, the organization is also hosting a eagerly anticipated section.
Wednesday, March 6, in the morning
The Technology, Tours &, Activities style record is the main focus of time two. A keynote address by Schubert Lou ( COO, trip.com ) will highlight Chinese travelers ‘ preferences for international tours and activities as part of the event. The most recent research findings on the tech platform Arival are also included in” Outlook for Experiences”, along with interviews with top industry figures like Nishank Gopalkrishnan (CCO, TUI Musement ) and Kristin Dorsett ( SPO, Viator ).
The Technology, Tours &, Activities style monitor at ITB Berlin 2024 promises a morning full of amazing insights and exceptional contributions from opinion-formers and big players, according to Charlotte Lamp Davies, founder of the consultancy A Beautiful Approach.
Wednesday, March 6, 3:45 p.m.
Dr. Patrick Andrae ( CEO, Home To Go ) discusses how AI is reshaping travel searches and bookings in the new AI theme song. Home To Get recognized the benefits of AI right away and included it in its sophisticated systems for comparing prices and reservations. Clients can only see a clever robot, but Dr. Patrick Andrae shows them around his business’s AI-driven systems.
Thursday, March 7, 10:30 a.m.
Leading players in the Chinese travel market share their opinions and observations with Vivian Zhou (vice president, Jin Jiang International ) and Bai Zhiwei ( CMO, Tongcheng Travel ), as well as other guests, in a panel titled” Taking Notes- Lessons from Asia’s Digital Frontier,” which will be moderated by Charlie Li, CEO of TravelDaily China.
Thursday, March 7, 11:00 a.m.
In his keynote address, Michael Frischkorn ( CPO &, CTO, PiNCAMP ) discusses the status quo and the future of the camping market. His book is titled” Camping goes digital.”
Thursday, March 7, 2:30 p.m.
Destinations in German-speaking nations are the focus of the fresh Digital Destination design track. Digital Projects at the German National Tourism Board ( DZT ) provide an overview of the Open Data project from Alexa Brandau, director of Mediamanagement, and Richard Hunkel, head of Open Code&. The debate even concentrates on the developments that motivate this technology. An AI-based method for gathering data from available data information is presented by the DZT Thin (gk ) athon winners.
4.15 p.m. on Thursday, March7.
In his keynote speech, Reinhard Lanner ( strategy advisor, Travel &, Hospitality, Workersonthefield ) discusses how effective data management functions for a perfect individualized approach to guests. He says,” Finally understanding guests: from guest card to digital wallet.” ITB Berlin2024’s focus on vacation technology is provided by eTurboNews (eTN).
