In attendance in the region’s largest platform for meetings, incentives, conferences and exhibition (MICE), the Seychelles Tourism Board (STB) alongside 7° South, a specialist Destinations Management Company from Seychelles, joins in the Meetings Arabia and Luxury Travel (MALT) Congress, where the islands showcased its potential as a destination for business and luxury travel.
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MALT Congress, held in the gorgeous Rixos Premium JBR Hotel in Dubai, was a
2-day event comprised of talks, panels, and various opportunities for buyers
and destinations representatives to connect and establish business
the destination at the event, the STB representative in Dubai, Mr. Ahmed
Fathallah, and Mrs. Janet Rampal, Assistant Groups & Incentive Reservations
Manager of 7° South, took the opportunity to meet with various clients in order
to enlighten them about the Seychelles.
the islands as an ideal destination with direct air connectivity and only 4
hours away from the Middle- East regions for business meetings and luxury
travel, the team actively promoted the destination to various potential
prominent buyers and organisations in the region.
the meetings, discussions centered on MICE, key trends, sustainability and the
many disruptors of business and luxury travel in the region, providing more
insights on how to handle the Middle Eastern market. A striking point mentioned
during the discussion according to the World Tourism Organization (UNWTO), is
that the Middle East is one of the smallest, yet fastest growing regions in the
world, with outbound travel quadrupling in the last 20 years.
“Seychelles is a very popular romantic destination among this market and so over the years, it became somewhat of a ‘myth’ that the islands are just for honeymooners or weddings, albeit, it really is a great romantic destination – but we are here to share with our trade partners that Seychelles is a great destination even for MICE and business travel. There are plenty of properties in Seychelles that cater to this market and we will continue to strengthen our partnerships with the region’s MICE experts,” mentioned Mr. Fathallah.
The MALT Congress awarded a certificate of recognition to the STB for their support to the 8th Annual MALT Congress.