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The aim is to only have the highest calibre of buyers at the show, meaning that each one receives a more tailored experience. This focus on streamlining WTM London’s features will create a greater business experience for all as well as ensuring the arrival of fresh ideas and new possibilities.
As there will be no changes in visa policies for people entering the UK following a deal or no-deal Brexit – it is anticipated global buyer applications will exceed those of last year. In 2018, there were over 9,000 buyers. This year it is projected there will be more buyer applications than ever.
As part of the new and improved WTM London Buyers’ Club, the top 600 industry buyers will receive invitations to attend. These buyers have achieved their position due to their reputation, place of business and buyer spending power. Although there will be less than in previous years, this group will have been screened to guarantee the highest quality set of buyers that will have ever attended WTM London.
Outside of the top 600 global buyers, the application process includes a new vetting procedure. This process will gather data on how individual buyers use WTM London to enhance their business, ensuring all who attend gain maximum benefits from this world-class travel exhibition.
All Buyers’ Club members have the opportunity to expand connections in the comfort of dedicated luxury lounges during the show, complete with private meeting rooms. This is in addition to the opportunity to participate in at least one of the WTM London Speed Networking events. Taking place on the Monday (4) and Tuesday (5) of WTM London, the speed networking aims to bring together global buyers and suppliers in a professional and business-driven environment.
Senior Exhibition Director of WTM London, Simon Press, said: “This fundamental change in the way in which the Buyers’ Programme will operate represents an exciting advancement for WTM London.
“Entering our 40th edition has encouraged us to refine our products in order to give attendees the best experience possible. We feel our more exclusive approach to the Buyers’ Club will produce fantastic results, making WTM London the location for the world’s top buyers to do business and to enhance the global travel industry.”
World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts. http://london.wtm.com/.
Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere
Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.
eTN is a media partner for WTM London.