The Seychelles Tourism Board (STB) Digital Marketing team from Headquarters set to the conquest of virtual reality enthusiasts in Dubai as they joined the #ExperienceSeychelles campaign.
The #ExperienceSeychelles booth project that was active between October 4, 2018 to October 6 2018 at the Dubai Mall was conducted alongside the STB office in Dubai.
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Randy Rosalie, Corina Andre and Vanessa Lucas represented the Digital Marketing team from headquarters and they worked alongside the STB Dubai Office representative, Ahmed Fathallah to implement the project.
The #ExperienceSeychelles campaign has utilized Virtual Reality headsets to provide the visitors a full-on and crystal-clear experience of the destination and inspire potential visitors by showcasing the diversity and what the Seychelles Islands has to offer.
The 3-day activation has been flocked by guests who willingly wore the VR headsets and expressed their interest into making Seychelles their next holiday destination after experiencing the VR Headset and having a talk about the islands with the team.
Talking about the success of the activation, STB Office Representative in Dubai, Ahmed Fathallah, mentioned that he was very pleased on the result of the 3-day activation, which have shown the eagerness from the consumers to visit the destination.
“Their interest in knowing more about Seychelles and the properties inspires us to launch more campaigns and activities like this. This activation has given us the opportunity to educate more potential clients on the unique qualities of Seychelles and why it is the fitting travel destination for families, couples, friends and even businesspersons. We are aiming to continuously provide the potential visitors with activations and campaigns where they can fully immerse themselves and experience the real beauty of the Seychelles Islands through our #ExperienceSeychelles campaign,” Said Mr. Fathallah.
The #ExperienceSeychelles campaign is a marketing campaign planned for execution throughout the year 2018. The campaign is aimed to create an emotional connection and elicit the feeling of awe from the beauty of the Seychelles Islands. The various components of this campaign that has been incorporated in the campaigns are intended to convey what the destination can offer and what the guests are expected to experience which includes active engagements and contribution.
Digital Marketing Senior Executive, Randy Rosalie expressed the Digital Marketing team’s satisfaction to be part of the #ExperienceSeychelles booth and to see the interest of the visitors at the booth.
“The engagement of our visitors at the Dubai mall for this activation demonstrates that the STB’s investment in making the shift in the way our destination marketing is being conducted is definitely paying off. The few days our team spent at the Dubai Mall has been very insightful for our upcoming projects, “said Mr. Rosalie.
The Seychelles Tourism Board is among the first tourism boards to use virtual reality to market the destination. The virtual reality headsets to be fully immersed and without distraction in a powerful, crystal-clear visual experience of a product, service, or destination in a way that has hitherto been impossible.