The island vibes were recreated in August 2018 in the two Russian cities of Moscow and St. Petersburg with the campaign “Endless Summer with the Seychelles Islands.”
The workshop was conducted for the second time this year in Moscow. It was held on August 30, 2018 and saw the participation of 70 representatives from the tourism industry in the city.
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Subsequently, a first session of the same workshop took place on August 28, 2018 in St. Petersburg where 50 representatives from the tourism industry from St. Petersburg city gathered for the event.
The Endless Summer celebrations were honored by the presence of Seychelles Tourism Board (STB) Marketing Director for the region Ms. Karen Confait, Marketing Manager of the representative office in Russia, Ms. Olga Demina and partners.
The Seychelles Archipelago is famous for the remarkable greenery of its fauna, hospitality of its inhabitants, rustic laid-back lifestyle and amazing cuisine.
The STB team in Russia recreated all the features under the roof of the picturesque Orangery of the Tauride Garden in St. Petersburg and the open terrace of S.H.E.L.K restaurant in the heart of Moscow.
Talking about the event, the STB representative for Russia, Mrs. Olga Demina mentioned the utmost significance to recreate the style and decor to the smallest detail preserving and transmitting the true Seychelles vibe.
She further mentioned that as part of the décor the venues were embellished in tropical greenery and flowers. As part of the Island experience, guests not only had a chance to get memorable pictures but also to create their own refreshing smoothie at the pop-up booth.
“Following the success of the last year’s event in Moscow, we decided this year to bring Endless Summer also to St. Petersburg. We strive to make these events a yearly tradition and bring more and more representatives from the Seychelles Islands to new cities in the region. We are happy with the interest in the destination and both events were hugely successful. We received great feedback from agents; they found the events very inspiring, they loved the concept, the décor and most confirmed that it was the best event they have attended this year, “said Mrs. Olga Demina.
The event gathered 9 partners from Seychelles, among which were Hilton Hotels Seychelles – Maria Eremina, North Island – Valentina Myagkova, Raffles Praslin Seychelles – Marina Lyashko , The H Resort Beau Vallon Beach – Isabelle Le Strat, 7° South – Olga Fedorenko, Air Seychelles – Christine Ozouf, Turkish Airlines – Maria Ozay and Emirates – Oxana Kamachkina.
The evening event commenced with the refreshing Welcome Cocktail followed by workshop and a set of presentations prepared by the partners. The workshop was followed by the dinner and then all agents split into groups to take part in the Seychelles Quiz Challenge. The Quiz Game is an interactive intellectual educational team game dedicated to Seychelles, which was the highlight of the event.
The participants of the challenge received great prizes from the partners such as a bottle of Takamaka rum, organic cosmetics from the Islands, hotel and domestic flight vouchers and excursions. The main prize, round trip flight tickets to Seychelles sponsored by Emirates & Turkish Airlines, was awarded to the winners of the Quiz Challenge in both cities.
The Endless Summer Event aimed to motivate the Russian travel trade to continue to offer Seychelles to their clients as well as educate them on the various partner products and services in a relaxed, fun atmosphere. With Russia being one of our main markets, such events are important to re-enforce our presence in the region as well as to thank our partners for their continued support.