Organised by the Seoul Metropolitan Government, Visit Korea Committee (VKC) and Korea Association of Travel Agents (KATA), SITM 2018 is expected to welcome 400 international travel professionals from 50 countries, who will meet in a series of pre-scheduled one-on-one appointments with approximately 1,000 South Korean tourism operators.
WebBeds has been selected as the official B2B partner of the Seoul International Travel Mart 2018 (SITM 2018), South Korea’s largest travel trade expo.
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As the event’s official B2B partner, WebBeds has assisted the organisers by inviting travel agents from several key markets, including China, Japan, Thailand, Hong Kong, Taiwan and Malaysia, to attend SITM 2018.
Daryl Lee, CEO of WebBeds, Asia Pacific commented; “We are very proud to be the B2B partner for this important event, and grateful for the opportunity to work together with the Seoul Metropolitan Government to promote the city – and all of South Korea – as a top international tourism destination. We encourage our travel agency clients to attend SITM 2018 and witness first-hand the exciting developments that are taking place across Korea.”
SITM 2018 comes at an extremely exciting time for South Korea, following the hosting of the Winter Olympics earlier this year. This expo presents another invaluable opportunity to raise awareness about the country’s tourism products and to generate additional interest from key overseas markets.
WebBeds’ extensive regional presence and deep relationships with the Asian travel trade is helping to attract the best possible B2B audience to the event, while also strengthening the ties between international travel agents and South Korean travel suppliers.
This year marks the fourth annual SITM, which has grown significantly since its inaugural edition to become the biggest international B2B travel expo in South Korea. While it originally focused on Seoul, the thriving Korean capital, the event now acts as a showcase for the entire country.
In addition to providing opportunities to meet with hundreds of South Korean travel suppliers and domestic organisations, SITM 2018 will introduce attendees to South Korea’s newest tourism trends, products and destinations through a full schedule of tourism presentations and familiarization tours. There will also be plenty of networking opportunities.
South Korea welcomed 13.3 million international visitors in 2017, according to data from the Korea Tourism Organization (KTO). More than 80 percent of these arrivals were from countries in East Asia and the Pacific, which demonstrates the importance of regional travel.
SITM 2018 will take place at the Grand Hilton Seoul Convention Center from 10-14 September, 2018.