With the help of technology providers such as MICE access, agencies are offered a time-saving and efficient solution to serve their customers or to let them use the platform themselves.
MICE access already gives over 50 different agencies the opportunity to offer their clients the best technology on the market. Not only is the operation of the platform self-explanatory for the client, but also the entire infrastructure for the agency is available.
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The conference hotel search is carried out via a white label of the respective agency, which can also be used in online marketing, for example for Google Adwords. A destination search takes the customer directly to the hotel selection, where they can choose between 17,500 hotels worldwide and approx. 4,500 hotels in Germany. After the hotel selection, the customer can enter his demand for a conference in a simple and uncomplicated technical process and send it to the selected hotels. From then on everything is automated. Quotations are made within a few seconds or up to several hours. A simple overview of offers creates transparency. The booking is made directly between customer and hotel.
Advantages of using an online platform
By using an online platform such as MICE access, agencies are able to look after more customers in the shortest possible time and thus generate more business. Whether agencies specialising in the trade fair business, events or classic conference enquiries, MICE access makes their work easier.
“Agencies are often very interested in joining such an online platform, but misunderstandings repeatedly lead to confusion, as for example the commission’s share. As soon as agencies join, they no longer receive 100% of the commission, but have to share part of it. However, it is important to understand that you can serve many more customers through the platform, so that the actual turnover also increases significantly. Thus, the agency has not “lost” any money, as many agencies believe,” says Sven Bergerhausen, managing director and founder of MICE access.