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The First Sichuan International Tourism Industry New Media Marketing Conference was held in Panzhihua, Sichuan province on January 18, with the theme of “Connect China To the World.” With co-hosts XinHua net, nearly 300 experts were gathered to discuss the new trends of integrated development of tourism and new media and the innovation and transformation ways of tourism marketing.
In the conference, a Tourism Industry New Media Marketing Alliance was formally cofounded. It aimed to activate development power, integrate new media marketing resources, and establish communication system and O2O marketing platform linking Sichuan tourism and new media.
During this event, an Index System of National Sunshine, Health Preservation and Tourism Destination was published as the evaluation standards for health preservation and tourism destination. Other activities held at this event includes, Tourism Industry New Media Exhibition, “Panda Mania” Overseas Marketing Product and Panzhihua Tourism Product Release Conference, and Award Ceremony of Looking for “Top 100 Migratory Bird Elders’ Residences” in the Sunshine City, aiming to promote the intensive integration of tourism and new media, and assist Sichuan in its professional and modernized brand tourism marketing all over the world as an active exploration.