Gamification to promote innovation, how to apply chatbots to my business, or the digital tourist’s customer journey are among the topics up for discussion in the workshops due to be staged as part of FITUR 2018, the International Tourism Trade Fair organized by IFEMA from January 17-21.
FITUR Know-How & Export 2018, the monographic section of the International Tourism Trade Fair, FITUR, devoted to digital transformation, is launching the second edition of SEGITTURLab, an ideas laboratory with six practical workshops for tourism entrepreneurs and professionals that seek to provide responses for the needs emerging from digital tourism.
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Gamification, chatbots, customer journey, virtual reality, design thinking, and blockchains are the six topics set for this second edition of SEGITTURLab, featuring professionals and companies that are expert in each one of the subjects.
In the “Gamification to promote innovation in businesses” workshop, which will be imparted by the company Inteligencia Creativa, we will play a real round of Binnakle, a game through which responses will be found to a challenge faced by a tourism company.
The “How to apply chatbots in my tourism business” workshop,